Online Holiday Shopping Preview: Industry Research Report

Online Holiday Shopping Preview

Published Date: November 2006

Published By: eMarketer

Page Count: 17

Order Code: R203-455

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Attention: Marketers, Advertising Agencies and Online Retailers.

The Online Holiday Shopping Preview forecasts what will happen online in the important months prior and up to and immediately following the holiday shopping season.

eMarketer predicts that Web merchants will ring up sales worth $24.3 billion during the upcoming holiday season, November and December, a respectable 22.1% growth over last year.

But there are many numbers - and many trends - behind those numbers.

Key questions the "Online Holiday Shopping Preview" answers:

How has online holiday shopping evolved?
How will online holiday spending this year match up against prior years?
Where are online consumers shopping and what are they buying during the holiday shopping season?
What tactics are retailers planning to use to attract shoppers to their Web sites?
And many more...

eMarketer Reports—On-Target and Up-to-Date

The Online Holiday Shopping Preview aggregates the latest data from leading marketing, commerce and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision—every time.

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