Network service providers are increasingly emphasizing the reliability of their networks as a means to differentiate their services from those of competitors. Consequently, the demand for products that ensure service is rising rapidly. By reducing network vulnerability, minimizing downtime, and accelerating time-to-market for new products, service assurance solutions will continue to play a key role in the successful strategies utilized by network service providers.

This Frost and Sullivan research provides an in-depth analysis of the world OSS service assurance markets. It includes valuable information, such as products, revenues, and market share for individual vendors. By identifying industry challenges and providing strategic recommendations, this study allows your company to optimize resources and maximize profitability.

Long-Term Cost Savings Propel Sales

"Network vulnerability is a direct cost for any service provider, in addition to the intangible, but very real, loss as a result of negative consumer perception," says the author of this research. The transition to more secure Next-Generation networks will offer long-term cost savings," say the authors of this research.

Carriers have come to realize that the overall savings associated with service assurance solutions are more economical than the revenues lost to downtime, or the additional expenses associated with over-provisioning. However, providers require guaranteed service quality that is equal—if not better than—previous applications, fostering expanded deployment of these products.

Competition Drives Need for Service Assurance Solutions

Among service providers, the rapid rise in competitor numbers, scale, and scope are all key concerns. Each issue lengthens time-to-market, exponentially increasing the magnitude of lost revenues and customers. Carriers are recognizing the role that OSS service assurance systems can play in improving time-to-market, consequently maintaining revenues through reduced downtime and rapid fault detection.

"Traditional wireline service providers will use reliable services as a differentiator in countering competitors, while new entrants will be forced to respond to both competitive and consumer demands," state the authors. This Frost & Sullivan research offers a focused analysis of the world OSS service assurance markets, enabling readers to fully evaluate the industry's potential and make informed investment decisions.