|
|
Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Outdoor Advertising: A New Look
|
| Published Date:
December 2007
Published By:
eMarketer
Page Count:
16
Order Code:
R203-542
|
|
|
|
Outdoor advertising is as old as advertising itself, but new life is being breathed into the old medium. In fact, as digital, video and wireless technologies redefine the sector over the next few years, it will rank second only to Internet advertising in ad spending growth.
The Outdoor Advertising report analyzes the digital reinvention of this no longer “old” medium.
Outdoor advertising is bucking the trend.
While other traditional advertising sectors, such as TV, radio, newspapers and magazines, struggle to adapt to increasingly fragmented audiences and changing media consumption patterns, the out-of-home advertising sector is actually reaping the benefits of the evolving media landscape.
eMarketer projects that US outdoor advertising revenues will rise from $7.4 billion in 2007 to $10.2 billion in 2011.
Key questions the “Outdoor Advertising” report answers:
- What are the drivers of growth in the out-of-home advertising sector?
- How much is being spent on the various forms of out-of-home advertising?
- What are the opportunities and challenges for digital billboards?
- How effective is out-of-home advertising and how can it be measured?
- What are some creative examples of out-of-home advertising worldwide?
- And many others…
eMarketer Reports—On Target and Up to Date
The Outdoor Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
|
Similar Products
• A Review of Drinks Production and Marketing Rules
Published Nov 2008 by just-drinks
• Independent Yellow Pages Publishers 2008: Forecast & Analysis
Published Nov 2008 by Simba Information - Reports
• Opportunities in Mobile Marketing & Advertising 2008-2009
Published Nov 2008 by Simba Information - Reports
• 2008 Global Broadband - M-Commerce, E-Commerce & E-Payments
Published Nov 2008 by Paul Budde Communication Pty Ltd
• Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies
Published Nov 2008 by Kalorama Information
• Mobile Content & Advertising Perspective / Vol. 1, Issue 12
Published Nov 2008 by Pyramid Research
• Mobile Content & Advertising Perspective / Vol. 1, Issue 11
Published Nov 2008 by Pyramid Research
• Mobile Advertising and Marketing, Second Edition
Published Nov 2008 by Berg Insight
• Africa & MiddleEast Market Perspective / Vol. 8, Issue 24
Published Oct 2008 by Pyramid Research
• Snapshots UK Advertising 2008
Published Oct 2008 by Snapdata International Group
|
|
|
|
0 items
