In this study IDC Canada examines the growing outsourcing services opportunity in the small and medium business (SMB) market and provides insight into how service providers can overcome some of the challenges they can expect to encounter selling to the mid-market.

"Service providers must reduce SMBs reservations regarding outsourcing and align their services elements and pricing to complement SMBs reactive buying nature." Michael Hyjek, Senior Analyst, Customer Segments, IDC Canada