This report examines the retail market for PC software in the UK. It focuses on the use of software for leisure use as well as by the home office user. It reports on trends within this market this being supported by exclusively commissioned research on the purchase and use of PC software by consumers.
The PC software market is currently passing through a transitionary stage in its development. The important games sector of the market is suffering from increased competition from console and mobile gaming with the result being an overall decline in software value and volumes. Other sectors within the market are proving more resilient with the growth of the multi-media home helping to drive demand for software aimed at improving security on the Internet, while also enhancing the uses to which PCs are now being put.
Nevertheless the market remains a challenge for all those who compete within in with consolidation and price competition a feature. With digital downloading of software becoming increasing popular, especially amongst the young, the future is one of further pressure.