Broadband video offers advertisers technological capabilities to redefine the way they interact with their customers. With creative opportunities available online, broadband video has the opportunity to reinvent advertising, making it more relevant and less disruptive.

A multitude of vendors are preparing to roll out innovative ad formats in the next 12 to 24 months. These formats address critical flaws in pre- and post-roll interstitials, integrating advertising products inside content or separating content from ads to make advertising less intrusive. The formats also attempt to engage consumers.