Using Third-Party Data in New Product Development and Target Marketing: Industry

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Using Third-Party Data in New Product Development and Target Marketing

Published Date: August 2006

Published By: IDC

Page Count: 30

Order Code: R104-26782

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Our November 10, 2004 webcast reviewed how utilities can use data from third parties when developing new products or marketing. Presented by Shawn McNulty, Ph.D., the following topics were addressed:

Types of third-party data available A selected list of data providers Examples of how to use third-party data to identify new product opportunities, estimate likely product take rates in a utility's territory, and track and refine programs to enhance marketing effectiveness

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