Encoding is defined as the process of turning analog signals into digital. This research service is the second in series of the coverage of world digital video encoders and transcoders market. This research service analyzes the trends in the world pay-tv video encoders and transcoders market. It covers three main application segments - cable, satellite and IPTV. Impacted by the recession, the world pay-tv video encoders and transcoders market is expected to experience negative growth in 2009. However, penetration of digital pay-tv services, increased adoption of high definition programing and VOD services are expected to help the market recover from 2010 onwards.