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Home  > Computers and Information Technology  >  IT Administration & Services  >  Smart Cards

Payment Card Customization: A Case Study on Achieving Differentiation in European Cards

Published Date: October 2006
Published By: TowerGroup
Page Count: 4
Order Code: R301-1202
 
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European banks are adopting card personalization as a competitive differentiator for bank payment cards. Personalization technology enables consumers to use their own or supplied images to design the graphics of their payment cards.
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