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Home > Consumer Products > Consumer Products & Retail > Electronics
Personal TV
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| Published Date:
June 2007
Published By:
IDATE
Page Count:
82
Order Code:
R221-171
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The rise in VOD services and TV households equipped with PVRs, new generation set-top boxes and multimedia PCs
(Media Centers) should, over the next few years, gradually make television less synonymous with linear programming or
predefined television imposed on viewers by TV channel editors.
The world of TV should then gradually enter an era of personal programming, where viewers have control over the television
they watch, choosing what to view and when they view it. And, with advances in portability and mobility, they should
also soon be able to watch TV programmes wherever they want.
Issues involving the generalisation and democratisation of personal TV tools (rapid rise in TV viewed on demand) and the
possible repercussions of evolutions in the TV sector towards this new paradigm (impact on the TV advertising market in
particular) will raise certain questions about the development potential of this new market in Europe.
Key questions
- What solutions today offer viewers the benefits of personal TV functionalities?
- How quickly are the commercial offers in this area being deployed in Europe and what are the main characteristics?
- What exactly are the factors that encourage and hinder development of this new television paradigm?
- What revenues is personal TV likely to generate in Europe in 2012?
Who should read this report?
TV platform operators (satellite, cable, ADSL, etc.)
- Assess the development of rival services from the online universe
- Assess the revenues linked to the growth of personal TV in the medium term
TV channel operators - Media groups
- Acquire a general overview of the personal TV offering at the end of 2006
- Assess existing usages and the potential impact of personal TV on the television
advertising market
- Understand the different components of the personal TV market and anticipate their
development in the medium term
Internet companies
- Acquire a general overview of the personal TV offering at the end of 2006
- Understand the positioning and strategy of operators of PVR services aimed at the TV set
- Identify the development opportunities available with personal TV
Equipment manufacturers (consumer devices and computers)
- Learn what all the players are up to
- Assess the "stand-alone" market potential of personal TV in Europe
Investors and analysts
- Analyse personal TV’s competitive situation
- Anticipate upcoming trends and deals in the TV ecosystem
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