Pervasive Banking: Is It Nothing Less than the Future of Channel Delivery?: Industry

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Pervasive Banking: Is It Nothing Less than the Future of Channel Delivery?

Published Date: July 2007

Published By: TowerGroup

Page Count: 5

Order Code: R301-1297

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Two dynamics dictate how the delivery of banking products will evolve: Consumers are rapidly adopting new modes of interaction, and the Internet allows them to share experiences with no regard to borders. The introduction of online banking in the 1990s created an environment where customers could be constantly "connected" to the institution. Tomorrow's forms of interaction will be not only pervasive but rich and personalized.

To leverage this environment, banks will have to create a delivery channel architecture that is as dynamic as the Internet itself. Leading banks are already doing so. Banks that lag behind will ultimately lose the battle.

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