This comprehensive industry report tracks past, present, and projected
sales trends in the markets for canned, dry, and semimoist dog and cat
foods; dog biscuits and other snacks; cat treats; and bird and other pet
foods. The report includes an analysis of U.S. trends in pet ownership
and their impact on pet food demand. Pricing dynamics, new product
introductions, advertising and promotional strategies, consumer
purchasing patterns, retail distribution, and recent activities of the
major manufacturers are among the highlighted topics. Market
projections to 2005.