Physician-Targeted Internet Promotion: Online Solutions To Declining Productivity In

Physician-Targeted Internet Promotion: Online Solutions To Declining Productivity In The Sales Process

Published Date: May 2003

Published By: Business Insights

Page Count: 96

Order Code: R162-288

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The productivity of traditional sales activities is being undermined by increasing competition for physician time, healthcare cost containment initiatives, growing generic drug penetration and rising R&D costs. Pharma companies need new, cost-effective ways to communicate with their primary customers - physicians. The management report Physician-Targeted Internet Promotion: Online solutions to declining productivity in the sales process, examines the benefits of Internet-based solutions as a way of targeting physicians and overcoming declining productivity in the sales process. eDetailing could potentially reduce detailing costs and increase amount of time physicians are prepared to spend with sales representatives. This new report examines eDetailing trends, with supporting case studies of successful eDetails implemented by the major players in the market and outlines potential brand building strategies. The analysis in this report will provide a valuable benchmarking reference tool and an actionable source of new ideas which will help you to build physician brand loyalty through maximizing the benefits of online forums.

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