Plunkett's Marketing & Branding & Branding Industry Overview 2007 (Summary):

Plunkett's Marketing & Branding & Branding Industry Overview 2007 (Summary)

Published Date: April 2007

Published By: Plunkett Research, Ltd.

Page Count: 32

Order Code: R207-242

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This summary contains selected trends and statistics chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007 that focus on the marketing and branding sectors of the advertising industry. It includes our analysis of the major trends from Branding: Private Label Merchandise Gains Ground, to LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers, to Alternative Media Sometimes Work Wonders/Viral Marketing Grows. In addition, we provide statistical tables such as U.S. Newspaper Publishers Estimated Revenue & Expenses: 2004-2006 and Average Circulation of the Top 25 U.S. ABC* Magazines, Through June 2006. As a finishing touch, individual company profiles are provided for ten of the leading marketing companies in the world. Wield this tool for strategic planning, business development, or industry analysis.

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