Attention: Advertising Agencies, Marketers, Television, Radio and Music Producers and Distributors and Marketers, Online Content Sites and Financial Analysts.
The Podcast Advertising report looks beyond the buzz to provide a realistic assessment of the opportunities - and pitfalls - in this still new and, in many ways, unknown channel.
Podcast distribution and viewing mechanisms are proliferating, but even the most widely consumed podcasts typically have under 50,000 downloaders - and most have far fewer.
Although the idea of a developing a deep brand relationship with well-targeted consumers makes podcast advertising appealing, the bottom line is that podcast ads are still a niche proposition.
Nevertheless, eMarketer forecasts that spending on podcast advertising will grow nearly tenfold in the next five years.
Key questions the "Podcast Advertising" report answers:
- How much will be spent on podcast advertising?
- What demographic characteristics do podcast listeners and viewers have in common?
- What are the most effective ways to advertise to podcast listeners and viewers?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Podcast Advertising report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer projections and analysis to provide the information you need to make the right business decisions.
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