Podcast Advertising: Seeking Riches in Niches: Industry Research Report

Podcast Advertising: Seeking Riches in Niches

Published Date: January 2008

Published By: eMarketer

Page Count: 19

Order Code: R203-549

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The US podcasting industry continues to mature. The listening audience is increasing in size, and along that comes growth in advertising spending tied to podcasts.

The Podcast Advertising report analyzes the trends contributing to the growth of the podcasting audience and the ad dollars that are following.

eMarketer estimates that there was a 285% increase in size of the US podcast audience in 2007, a growth to 18.5 million.

Furthermore, that audience will increase to 65 million in 2012. Of those listeners, 25 million will be “active” users who tune in at least once a week.

With numbers like that, advertisers are starting to take notice.

Key questions the “Podcast Advertising” report answers:

How fast will the US podcast audience grow over the next five years?
Will this growth be sufficient to attract new ad spending?
What are the key factors driving the popularity of podcasting?
Is there significant potential for business-to-business marketers?
And many others…

eMarketer Reports—On Target and Up to Date

The Podcast Advertising report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.

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