Priming the Pump for CRM in Higher Education (Market Focus): Industry Research Report

Priming the Pump for CRM in Higher Education (Market Focus)

Published Date: August 2007

Published By: Datamonitor

Page Count: 14

Order Code: R313-24650

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Search Inside
this Report

Similar
Products

Introduction As a way to address the need to manage relationships across the entire student lifecycle, the higher education market is on the brink of adopting CRM rapidly and making this solution a core component of the institutional IT infrastructure. Scope Identifies the key contextual forces driving the purchase of CRM solutions by higher education institutions Analyzes the important issues that will slow the uptake of CRM in this market Offers recommendations on how vendors can overcome important inhibitors to the more widespread adoption of CRM Highlights The pump is primed for the rapid adoption of CRM in higher education. A gathering storm will drive the more pervasive institutional adoption of CRM. Powerful factors may impede the more substantive adoption of CRM. Reasons to Purchase Understand the institutional factors influencing technology decision-making Align product messaging with what will resonate best with higher education institutions Shape product development to meet the business pain points of the education market

Similar Products

• Simba Information's 2008 National Textbook Adoptions Scorecard and 2009 Outlook

Published Nov 2008 by Simba Information - Reports

• Education Survey Data 2008: The Economy, Online Habits, Collaboration, IT Challenges, and More

Published Aug 2008 by Compass Intelligence

• Exploring the Education Market: Learning with Technology

Published Aug 2008 by Compass Intelligence

• College Publishing Market Forecast 2008-2009

Published Jul 2008 by Simba Information - Reports

• Language and Other Education in Australia - Industry Risk Rating Report

Published Jul 2008 by IBISWorld

• Private Schools in the US - Industry Risk Rating Report