This Financial Insights report spotlights the continuous expansion of the private banking scene in Asia/Pacific and summarizes the major components of a comprehensive private banking initiative. It discusses how Asian private banks have been using these strategies to acquire customers, differentiate offerings, and consequently achieve their desired private banking business outcomes.

"Some components of a comprehensive private banking initiative include excellent investment expertise by the wealth manager, indirect selling of non-proprietary products through an open architecture model, having diverse asset class capabilities, developing a relationship management-based approach, and moving up the value chain towards becoming a trusted advisor," comments Li-May Chew, CFA, senior research manager for Financial Insights Asia/Pacific Financial Advisory Service.

This report also provides Financial Insights' analytical views on how key players can successfully articulate on and deliver a deeper and wider private client services menu in Asia. In a follow-up report, we examine the private banking solution leaders, their traction in the region, and issues to consider during a vendor selection exercise.