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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Processor Branding, Leaving Its "Mark" On Customer Minds
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| Published Date:
May 2007
Published By:
In-Stat
Page Count:
9
Order Code:
R97-2791
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Companies have invested heavily in developing both their company and product brands. However, a recent survey of technology early adopters, with a sampling of newer brands from AMD, ATI (now part of AMD, which was figured into the results), IBM, Intel, NVIDIA, and VIA indicates that while a product brand may be identified, it is often not associated with the company that manufactures the product, and even more often incorrectly identified the platform for which the product was developed.
This report looks at the results of a survey of newer processor brands and their recognition rates. This report also looks at the considerations that decision makers of branding efforts need to make.
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