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Home > Business/Finance > Financial Services > Asset Management
Product Innovation and Customer Targeting in Wealth Management, Q1 2007
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| Published Date:
May 2007
Published By:
Datamonitor
Page Count:
11
Order Code:
R313-21626
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Introduction
This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc.
Scope
Extensive research is conducted on the activities of 50 providers of wealth management products, globally The developments are analyzed to identify the key global trends in product development and customer targeting
Highlights
In the first quarter of 2007, several customer targeting initiatives were undertaken, with many looking to refine targeting specific client groups in emerging markets. it is unsurprising that the next step for those who have established a presence in a market is to increase the sophistication and specialisation of the services they offer. A wide range of innovations in product design were unveiled in the first quarter of 2007, with many seeking to improve existing product platforms by increasing the range of products available within them, or making more tools available.
Reasons to Purchase
Understand and gain insight into product development in the global market Keep up to date with product innovations and learn from the developments made by your competitors
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