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Home > Business/Finance > Financial Services > Banking
Product Innovation and Customer Targeting in Asset Management, Q4 2007
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| Published Date:
February 2008
Published By:
Datamonitor
Page Count:
19
Order Code:
R313-30259
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Introduction
This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc.
Scope
Extensive research is conducted on the activities of 50 providers of asset management products, globally The developments are analyzed to identify the key global trends in product development and customer targeting
Highlights
The trend for real estate fund launches continues. Several asset managers this quarter launched real estate funds, but steered clear of the US, where the real estate market has imploded. Investments continue lean towards green issues. Datamonitor has seen sustainable investing since Q2. This quarter HSBC introduced its Climate Change fund, which aims to outperform the HSBC Global Climate Change index. Following Citibank's Q2 strategy to distribute DWS Noor Islamic Fund products in Bahrain and SGAM's Q3 launch of a sharia compliant index, Citibank is again on the Sharia trail, launching its UTP Islamic fund in Pakistan.
Reasons to Purchase
Keep up to date with product innovations and learn from the developments made by your competitors Understand and gain insight into product development in the global market.
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