Introduction
This report looks at the opportunities for business intelligence vendors and systems integrators created by the growing trend among retailers to grow revenues from their most profitable customers. The report looks at the market size, including forecasts, for BI in retail, assesses the different kinds techniques in loyalty programs, the competitive landscape and recommends go to market strategies.
Scope- This report outlines the factors driving adoption of loyalty in retail, barriers to entry and forecasts the potential size of market for BI in retail.
- The different approaches to loyalty are discussed, along with the impact these have on technology vendors. Coverage extends to future trends.
- The major vendors within loyalty in retail are assessed, along with the impact of consolidation in the BI market and future competitive forces.
- Go to market strategies are listed, with recommendations on future strategies for success.
Highlights
Current economic conditions and falling discretionary spend of customers are the principal drivers for adoption of loyalty programs by retailers. For this reason, Datamonitor believes that loyalty programs will contribute to strong growth in BI adoption in the short- to medium-term.
Many retailers, and some vendors, are not aware of the competitive advantage that insights generated by a loyalty program can bestow on a retailer. This report details some of the more sophisticated techniques used within loyalty programs to deliver this advantage.
While large vendors dominate the mindshare of retail CIOs, Datamonitor believes that some smaller players have achieved a higher level of sophistication within the loyalty in retail market.
Reasons to Purchase- Understand what is driving adoption of BI and loyalty within retail, and the barriers holding some retailers back.
- See forecast and current data on BI adoption in retail to better understand the market opportunity.
- Find out how to adapt go to market strategies to maximize potential future sales in this area.
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