Introduction
Profiting from European Nearshore Outsourcing describes the European nearshore (Central & Eastern Europe and North Africa) contact center outsourcing industry. It gives broad market sizes and two regional SWOT analyses. Each market is assessed in terms of market size, and the particular West European countries being serviced. Strategic recommendations pertaining to each national market follow.
Scope
Detailed SWOT analyses of Central & Eastern Europe and North Africa.
Detailed discussions of Central & Eastern Europe's nearshore destinations, including the Czech Republic, Poland, Hungary and the Baltic states
Detailed discussions of North Africa's nearshore destinations, including Morocco and Tunisia
Strategic recommendations, including market penetration and positioning, and how best to profit from nearshore locations over the long term
Highlights
Key drivers for the European nearshore include proximity, opportunities of penetrating new markets, and economic/political stability. However, outward labor migration to the EU, coupled with appreciating real estate in growing economies could erode savings over the long-term.
Central & Eastern Europe's markets are aggressively pursuing nearshore outsourced contact center activity. Clients can benefit from multilingualand technically-aware agents, as well as telephony infrastructure investment by public bodies. In addition, many countries in the region offer generous incentives for foreign contact center investors.
North Africa has generally been the nearshore destination of choice for French-language customer care. However, potential also exists for English and Spanish offerings, depending on the particular location.
Reasons to Purchase
Understand the dynamics and growth potential for European nearshore outsourcing
Learn about hidden customer care opportunities in the European nearshore and how to profit from government incentives
Identify the best nearshore location for specific West European geographies, and how to penetrate those markets
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