Digital radio may not have attracted the same media attention as digital television so far, but it already has the potential of a multi-billion dollar business, with major implications across the range of multimedia activities.
This timely report assesses the current prospects for digital radio broadcasting. It evaluates the specifications and relative merits of the competing technologies, and reviews the issues involved in going digital. Scenarios are presented for the consumer shift from analogue to digital, assessing timing, pricing, programming and other factors that will govern the market, such as the incentives that could lead listeners to make the switch.
This is the authoritative report you need to weigh up the options with confidence.
Where can be best opportunities for digital radio broadcasting be found?
What are the attitudes of established broadcasters?
How will the consumer market react?
What role will the Internet play in delivering radio services?
Which technology options hold out the best prospects?
What strategies should companies large and small pursue to ensure they make the best of the business?
Are there synergies to be found with digital television and other media?
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