Push to Talk: Early Positioning and Pricing Strategies: Industry Research Report

Push to Talk: Early Positioning and Pricing Strategies

Published Date: July 2005

Published By: Informa Media and Telecom

Order Code: R443-175

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Push to Talk: Early positioning and pricing strategies examines the push-to-talk launch strategies of early movers in Europe, Asia-Pacific and Latin America as the second wave of operators that have conducted trials or soft-launches stand poised to launch push to talk commercially before the end of 2005.

After the first launch of Verizon Wireless and Sprint’s PoC services in the US almost two years ago, commercial launches of push-to-talk outside the US are taking off. Push to Talk: Early positioning and pricing strategies examines the push-to-talk launch strategies of early movers in Europe, Asia-Pacific and Latin America as the second wave of operators that have conducted trials or soft-launches stand poised to launch push-to-talk commercially before the end of 2005.

This concise Executive Briefing identifies four distinct pricing models and examines in detail how operators are positioning push to talk alongside their existing services. The report also explores the regulatory, technical and marketing challenges facing operators and discusses how these have affected their launch strategies.

Push to Talk: Early positioning & pricing strategies will enable readers to compare the strategies of push-to-talk operators in different markets, including iDEN and non-iDEN markets, developing markets and mature markets and markets where regulators have intervened against those where they have not.

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