Push-to-Talk: Market Analysis and Forecasts 2005-2010: Industry Research Report

Push-to-Talk: Market Analysis and Forecasts 2005-2010

Published Date: January 2005

Published By: Visiongain

Order Code: R155-058

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With a number of deployments having occurred globally in 2004, Push-To-Talk remains one of the hottest topics in the wireless industry for 2005 and beyond. We have seen increased visibility from both operators and handset manufacturers with regards to their PTT plans and commitments in 2004, and expect the pace to quicken in 2005 onwards. What are your company’s plans for PTT for 2005 and beyond? Is your company falling behind its rivals? What are the strategies and pricing plans of the leading companies in this area?

At the beginning of 2005, over 30 mobile operators offer commercial PTT services worldwide, over three-quarters of which are outside the US market. On the surface, Europe remains cautious towards the technology but visiongain’s findings from its second annual report on the subject "Push-to-Talk: Market analysis and forecasts 2005-2010" indicate that virtually all of the operators in the region having a PTT programme. A major contributor for this trend has been Orange’s announced deployment plans in its territories and the decision by handset leader Nokia to incorporate PTT on the majority of its GPRS/W-CDMA handsets. Asian carriers have also embraced PTT enthusiastically and look set to dominate the market by the end of the decade.

Unlike the majority of the data applications that operators have launched that promise to add a few euros or dollars to a subscriber's monthly ARPU, PTT is, at least initially, being packaged as a high-end service, one that could significantly increase service providers' subscriber revenues.

However two critical issues - interoperability and the latency of GSM/CDMA PTT networks - need to be resolved, and this is set to happen in 2006. Visiongain believes that once the issues are resolved and providing mobile operators get their pricing and marketing strategies correct, especially in targeting the nascent and untapped consumer market, PTT could generate almost $15 billion in service revenue worldwide by 2010.

The 140+ page report provides an overview of the push-to-talk market by region, including updated information and analysis on handsets and solutions by the leading vendors, and operator deployments, trials and launches with a particular emphasis on pricing, technology performance and the effects that a launch has had on the operator’s metrics. The report also details the potential of this technology in the consumer and corporate markets both in the US and globally, and provides subscriber and revenue forecasts.

Key points contained in this unique industry report include:

an in-depth look behind the drivers of push-to-talk services;
a detailed technology view of iDEN and GSM/CDMA PTT;
a unique analysis of the various vendor solutions on the market;
the work and strategies of the main handset manufacturers; and
the report will conclude by discussing
the future of push-to-talk
risks
recommendations
issues to be resolved
and market forecasts

Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.

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