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Home > Communications > Public Switching > Broadband
Quadruple-Play Bundling Strategies
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| Published Date:
September 2007
Published By:
Analysys Mason
Order Code:
R51-244
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Multi-play packages have established themselves as important marketing tools in the residential telecoms markets of the USA, Europe and Asia. These packages allow service providers to offer discounts and other benefits that attract customers, leading to increased market share and reduced churn, while helping to protect against incursions from new competitors.
Triple-play packages, including either fixed telephony, mobile telephony and broadband or fixed telephony, TV and broadband, are available in a number of markets. Quadruple plays, which combine all four elements (fixed telephony, mobile telephony, broadband and TV), are still relatively rare outside the USA and there is some debate about their value. Respected commentators from the telecoms and media industries have said that there is no point in combining the personal mobile service with the household TV subscription. Nonetheless, there are quadruple plays on offer in at least a dozen markets and all residential telecoms and media companies need to assess the relevance of this strategy to their own market position. Quadruple-Play Bundling Strategies answers your key questions:
- How successful are existing quadruple-play bundles?
- When is quadruple play appropriate and when is it not?
- Which market segments are the best to target with a quadruple-play offering?
- How can a quadruple-play package be marketed successfully?
- What potential is there for revenue growth in the residential market?
- How can quadruple play be used to generate new revenue?
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