While the economy has weighed generally on foodservice sales, the quick service restaurant category has been a bright spot, with sales driven by daypart expansion as well as its unique value/convenience proposition.

Some specific issues and questions addressed in the report include:

• Is menu innovation keeping pace with consumer needs and expectations?
• How can players hone their value message during a challenging economy?
• Who is out in front in adapting organic, fresh, and natural offerings?
• How do QSRs stack up against fast causal, coffeehouse, and smoothie operators?
• How can players continue to harness the benefits of chicken?
• Which leading chain carries momentum in terms of unit growth or sales per unit?
• How can mobile couponing and ordering tweak interest and efficiency?