Yellow Pages influence consumers in their shopping habits. U.S. yellow pages industry revenue of $13.6 billion represents advertising spending that directly impacts $1.5 trillion in consumer spending.

That yellow pages advertising affect over $1.5 trillion in commerce means that the companies offering directories have unique access to the Internet channel as it evolves. The yellow pages directories increase commerce. Consumer use of the yellow pages for shopping and purchasing goods and services represents 15 percent of U.S. gross domestic product (GDP) and 21 percent of personal consumer expenditures in 2002.

RBOC directory services forecast analysis indicates that markets at $12.5 billion are expected to reach $18.3 billion by 2007. Bundling of electronic and print services is the most compelling market driving force. Specialized services will continue to evolve. Professional services guides are being added to restaurant and foreign language guides. Directory services become a more significant segment as telephone numbers for data are implemented. This report covers the topic.