Mintel has undertaken some bold initiatives that provide crucial insight into current market conditions and approaches to a range of markets moving forward. Most dramatically, Mintel conducted an exhaustive re-evaluation of consumer market forecasts of our reports.
What this means is that you can now see, in a side-by-side comparison, how Mintel viewed the market at the time a report was published, and how we view projected market growth given the current recession. Each reforecast includes a brief statement of the new forecast, reasons for the change, and an overall assessment of the current state of the market.
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