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Home > Business/Finance > Financial Services > Banking
Relationship-Based Dynamic Pricing: The European Ecosystem of 2017
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| Published Date:
October 2007
Published By:
TowerGroup
Page Count:
8
Order Code:
R301-1345
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| Relationship-based pricing methodologies are still in the early stages throughout the financial services industry in Europe. Financial institutions are struggling to generate expected returns from pricing projects and management's frustrations are increasing. This TowerGroup Research Note explains how European banks will price products in the future and describes the challenges they must overcome to achieve a viable relationship-based pricing methodology. Given that the industry is under pressure from nontraditional providers, regulators, and a demanding customer base, the status quo is unsustainable. The evolution will take time because banking fundamentals need to be addressed.
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