Remote seats: How sports fans stay connected: Industry Research Report

Remote seats: How sports fans stay connected

Published Date: August 2008

Published By: Mintel International Group Ltd.

Page Count: 101

Order Code: R560-3458

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This report explores how sports fans access and consume sports content when not attending a live sporting event. It goes beyond a discussion of market trends and segment performance to offer the following insights:

How innovators are integrating competing media and establishing partnerships to share and distribute sports content
How market operators expect to generate revenue through live game streaming
How different segments of the market compete against one another for fan loyalty
What print media operators can do to draw back readers who are migrating online
The rise of online video and how sports media operators use it to drive up site usage
How professional sports leagues are affecting the market through flagship cable networks
Where growth remains for media operators and what they must do to groom it
How major telecoms compete for premium sports packages
Where sports advertisers are spending their money
How to draw women further into sports media participation
Prevalent trends in sports media television spots and how to make marketing more distinct
Knowing which ethnic groups access sports media content the most and why