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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
A Reporter's Primer on US DTV Transition With Links
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| Published Date:
April 2008
Published By:
In-Stat
Page Count:
23
Order Code:
R97-3150
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On February 17, 2009, nearly 1,600 full-power TV stations in the United States will turn off their analog transmissions. This epochal event will have many far-reaching effects on the entire television market. This primer presents "talking points" and contact information to permit reporters to quickly get up to speed on a wide variety of issues related to the DTV transition.
In-Stat performed a consumer survey in late 2007 with over 1,200 respondents. They were over age 18, had a broadband Internet connection to their home, and a TV set. We asked them to rate their level of awareness of the DTV transition. Younger females had simply not yet heard of the DTV transition, most males had heard of it. Only 50 to 54-year-old males showed high awareness and are making plans. You can use this data to target your articles to appeal to the audiences of your publication.
TEN constituencies have a stake in the DTV Transition:
- US Congress, FCC, and NTIA
- US Full Power Broadcasters
- US Low Power Broadcasters
- US Consumers Who Currently Use an Antenna
- US Consumers Who Currently Get Subscription TV
- US Major Cable TV Companies
- US Smaller Cable TV Companies
- US Direct-to-Home Satellite Companies
- US TelcoTV (IPTV) Companies
- Consumer Electronics Manufacturers
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