Retail Branding - UK: Industry Research Report

Retail Branding - UK

Published Date: January 2008

Published By: Mintel International Group Ltd.

Page Count: 113

Order Code: R560-3097

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The retail market is changing. Major retail groups are leveraging their market position to build multi-category, multichannel businesses, expanding store size from super- to hyper-markets and geographical coverage from physical to online.

But how effective are these major retailers at managing their brand across categories and channels to optimise their full potential competitively? And how effective are other retailers at exploiting their brands’ strengths in defence against the majors?

This report takes a 360º look at retail brand performance by category, brand, key performance indicator and by brand aspects of brands in multiple categories.

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