Retaining Cash-Strapped Cable Customers: Industry Research Report

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Retaining Cash-Strapped Cable Customers

Published Date: January 2009

Published By: Yankee Group

Page Count: 4

Order Code: R388-2768

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The economic downturn will cause consumers to re-evaluate their spending on cable services ranging from TV to high-speed Internet. Home broadband providers should develop “recession-buster” offers and make promotional prices permanent in competitive markets to keep as many subscribers as possible.

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