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Revlon, Inc. - SWOT Analysis


Published Date: September 2008
Published By: Datamonitor
Page Count: 23
Order Code: R313-40563
 
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Datamonitor's Revlon, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Revlon is engaged in the production, marketing and selling of cosmetics, skin care products, fragrance and personal care products. The company's products are sold in over 100 countries across six continents. It is headquartered in New York City, New York and employed about 5,600 people as of December 2007. The company recorded revenues of $1,400.1 million during the fiscal year ended December 2007 (FY2007), an increase of 5.2% over FY2006. The operating profit of the company was $121 million during FY2007, as compared to an operating loss of $50.2 million in FY2006. The net loss of the company was $16.1 million in FY2007, as compared to a net loss of $251.3 million in FY2006.

Scope of the Report
  • Provides all the crucial company information required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
  • Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available

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