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Home  > Business/Finance  >  Financial Services  >  Electronic Transactions

Riding the Wave from Mobile Commerce to Mobile Transactions

Published Date: March 2008
Published By: Yankee Group
Page Count: 12
Order Code: R388-2581
 
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Mobile transactions will emerge as the next great opportunity as consumers adopt a wide variety of financial services on the mobile device.

Key Concepts:
  • M-payments,
  • m-coupons,
  • m-services,
  • NFC payments,
  • m-banking,
  • m-ticketing
Who Should Read:

CEO, CIO, VP of marketing across mobile transaction ecosystem: card associations, banks, merchants, device manufacturers, carriers
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