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Home > Computers and Information Technology > Computer Technology & Equipment > Imaging and Printers
Road Map 2007: Digital Peripherals Solutions (Europe)
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2007 could prove to be a bellwether year for the imaging and printing industry. For some time, leading analysts have talked openly about the competitiveness of the market and the challenges associated with competing in a mature business. These challenges include capturing customers in a market that is already flooded with products, growing market share, and increasing revenues and profitability. Three key trends have been at the forefront of this discussion: the convergence of printers, copiers, and multifunctional units; the shift to colour in the office; and market consolidation. InfoTrends believes that much of the uncertainty surrounding these issues will dissipate in 2007. The shift to colour in the office is now a foregone conclusion, fuelled by lower prices and a push by vendors to establish competitive colour operating costs. Meanwhile, printer vendors have finally created a strong value proposition for A4-size multifunctional office products, and it is clear that the copier market is under attack. 2007 could prove to be a bellwether year for the imaging and printing industry.
InfoTrends is kicking off the year with an outlook of the top trends that will shape the office and consumer imaging markets in 2007. This snapshot of key trends is designed to provide an overview that will assist you in making key product planning decisions. We hope you can use this summary as a reference, resource, or reminder. In this Road Map, InfoTrends’ Digital Peripherals Solutions Consulting Service will cover key issues impacting the market in the following areas:
- Office and consumer printers/MFPs (multifunctional peripherals)
- Digital copiers/MFPs
- The fax market
- The personal and workgroup environments
Each year, InfoTrends’ analysts take some risks in developing the annual Road Map. We think deeply about the year ahead and predict unequivocally the pivotal trends that will shape the market. These bold predictions are stated in as few words as possible so that you and your team can digest and use the information right away. The purpose of this Road Map is to highlight the forces that will ripple through the industry and impact your organisation in the coming year. We invite you to react to or debate these trends.
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