IDC predicted that in 2006, a major enterprise application would advance software as a service (SaaS) to the broader small and medium-sized businesses (SMBs) community by offering a hosted solution. In line with that prediction, SAP announced a release of SAP CRM on-demand on February 3, 2006.

This Event Flash attempts a first-take analysis on the resulting competitive dynamics in the Australian customer relationship management (CRM) applications market.