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Home  > Healthcare  >  Medical  >  Telemedicine, IT & Ehealth

SAS Optimizes Drug Launch Through Improved Physician Targeting

Published Date: June 2009
Published By: IDC
Page Count: 3
Order Code: R104-39451
 
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This Health Industry Insights Perspective discusses how a leading pharmaceutical company utilized predictive modeling capabilities provided by the SAS for Physician Targeting solution to improve its initial product uptake among prescribers.
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