SEPA: The 1% Rule and the Future of the Payments Processing Marketplace: Industry

SEPA: The 1% Rule and the Future of the Payments Processing Marketplace

Published Date: August 2007

Published By: TowerGroup

Page Count: 8

Order Code: R301-1320

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Search Inside
this Report

Similar
Products

The Internet phenomenon has rewritten the rules for doing business, changing many business models beyond recognition. New ways of business require new ways of describing them. One new rule of thumb is the "1% rule," which states that in a community of 100, one member creates new content, 10 others interact with it, and 89 just "consume" it. Thus, adoption or uptake of a new cultural phenomenon requires a critical mass of only 1%. (Witness the worldwide success of YouTube.) This TowerGroup Research Note gives evidence that just 1% of European banks will determine the future of the European ACH business and suggests how processors and banks should prepare for this eventuality.

Similar Products

• PEST Analysis - Banking Sector in Russia

Published May 2008 by Synergyst

• Russia Commercial Banking Report Q2 2008

Published May 2008 by Business Monitor International

• Thailand Commercial Banking Report Q2 2008

Published May 2008 by Business Monitor International

• South Africa Commercial Banking Report Q2 2008

Published May 2008 by Business Monitor International

• South Korea Commercial Banking Report Q2 2008

Published Apr 2008 by Business Monitor International

• Philippines Commercial Banking Report Q2 2008