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2009 U.S. SMB SaaS Channel Partners - A Growing Opportunity in a Challenging Business Environment


Published Date: March 2009
Published By: AMI-Partners, Inc.
Page Count: 45
Order Code: R149-476
 
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AMI-Partners’ 2009 U.S. SMB SaaS Channel Partners report provides a comprehensive view of the new high value channel partners that are emerging in these trying economic conditions. These partners focus on providing Software-as-a-Service (SaaS) solutions to their SMB clients. The objective of this report is to provide you with an in-depth understanding of the profile of these partners and how you can effectively recruit, engage, support and build relationships with them.

The report covers a number of topics on these high value partners including:
  • Who are these partners and what are their characteristics
  • What is the Total Addressable Market (TAM) for SaaS and what proportion of this flows through the channel
  • How has the current economic environment influenced the decisions of these partners and their SMB clients
  • What is their business model - why an increasing number of partners are transitioning to a hosted services model
  • What are the challenges they face
  • Who are the top vendors in this space and what is their relationship with the partners
  • How do you target and engage with these partners
This report is the result of extensive analysis on AMI's comprehensive channel partner survey data. Software-as-a-Service (SaaS) adoption has been growing at a rapid pace in the U.K. SMB market over the last couple of years and a growing number of partners have transitioned their business model to take advantage of this fast growing market. The objective of this report is to provide you with an in-depth understanding of the profile of these partners and how you can effectively recruit, engage, support and build relationships with them.

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