By 2005, U.S. ethnic consumers will spend over $65 billion dollars on local, long distance, Internet access, and wireless services, approximately half of the current expenditures for all U.S. telecom consumers. Despite this situation, giants like AT&T, MCI, and Sprint are not taking advantage of the benefits that ethnic markets offer, losing potential customers to small providers like Econodial and Master Call. As a result, a dozen of ethnic telcos currently control up to 70 percent of the ethnic long distance market and are aggressively expanding their service offerings to obtain a strong position in other industry sectors as well.
This report includes:
Overview and description of Eastern European American (EEA) markets and consumer demand of telecommunication services in these markets
Evaluation and analysis of each particular Eastern European American market (Polish, Ukrainian, Russian)
Description and in-depth profiles of major telecom players (revenues, owners, strategic plans) in the EEA market, and their current tactics and strategies
Rankings and ratings of major players in the EEA market based on the market share and customer satisfaction surveys
Major sources of information affecting consumers when they are choosing a particular LD services provider
Ranking of factors that could influence EEA consumers to change their LD services provider
Tips for telecommunication companies on creating bundles for EEA consumers
Recommendations for providers regarding targeting each particular EEA market
Developments in the telecommunications industry and their importance to the EEA market
Overview of major players in the ethnic telecommunications market (IXCs, RBOCs and CLECs)
In-depth analysis of various trends in the telecommunication industry, especially in the long distance (LD) services market
|
0 items
