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Home > Consumer Products > Consumer Products & Retail > Cosmetics and Toiletries
Salon Hair Care USA 2001
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This is Kline's comprehensive report on the U.S. professional hair care industry. It contains market size and share data, historical growth trends, new products, and forecasts by product category, as well as profiles of major and minor suppliers of professional hair care products for service and salon retail segments. It also includes an overview of and trends in the salon industry
INNOVATIVE PRODUCTS DRIVING GROWTH IN THE $2+ BILLION SALON HAIR CARE MARKET
The U.S. salon hair care market has experienced significant changes in the past two years. Growth in many categories has reached record lows, and acquisition activity has been intense. Key developments include leading marketer Bristol-Myers Squibb exiting the hair care market by selling Matrix, one of the leading salon brands, to L'Oreal, and by divesting Clairol to Procter & Gamble. Revlon also leaves the industry sector by selling its professional hair care business, which becomes Colomer International, while Wella expands its salon business with the acquisition of Graham Webb. In addition, Shiseido/Zotos has bought Joico Laboratories, and Kao/Goldwell has taken over KMS Research Laboratories.
While the market adjusts to these changes, it is the smaller marketers that are benefiting. New, innovative products like TIGI Linea's Bedhead have become enormously popular. These new lines are bringing attention to what has been a lackluster market over the past few years, especially as competition from mass-market products posed a serious threat to professional brands. These trendy products have also expanded the specialty hair care products category, which has recently been experiencing double-digit growth but was virtually nonexistent in the early 1990s.
These and other developments will be examined in SALON HAIR CARE USA 2001, the latest edition of this study, which has tracked this market for the past two decades. The report provides key information on this dynamic market, assessing both opportunities and threats for marketers.
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