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Satellite Communications in the Expanded European Union


Published Date: July 2003
Published By: Spotbeam Communications Ltd
Order Code: R131-009
 
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This is a very in-depth study of the opportunities arising in the 21 states that are likely to join the European Union; the ten that are set to join in 2004, those that are expected to join in 2007, and those that are looking to join.

The 21 are Poland, the Czech Republic, Slovakia, Hungary, Slovenia, Estonia, Latvia, Lithuania, Malta, Cyprus, Northern Cyprus, Turkey, Romania, Bulgaria, Croatia, Serbia, Bosnia-Herzegovina, Montenegro, Kosovo, Macedonia and Albania.

The markets for satellite communications have now been opened up as each country has adopted EU rules and Acquis.

The economic and political adjustments that the 21 countries have made are likely to result in very high levels of economic growth in the region over the next generation - well above the average for the Western World. The end result is that the European Union will be the largest economy in the world (it is about equal with the USA at present).

The report provides a very extensive survey of the current health and direction of satellite communications world-wide and the implications for the 21 countries. It provides a detailed analysis of satellite communications in each of the 21 countries.

The key conclusion is that the satellite sector will need to target itself as a key player in a dual DVB-T/DTH market. DVB-T is likely to rapidly develop in the region from 2004. We also conclude that cables position in the broadcasting market is very precarious.

The report analyses in depth the relationships between DTH, DVB-T (DTT) and cable both world-wide and on a regional basis and concludes the cable is now dying as a serious long term multichannel platform. The only serious options for digital broadcasting in the region are now DTH and DVB-T. We believe that the two platforms are complimentary rather than competitive.

It shows that the trading conditions for satellite communications are now beginning to improve and that the industry has emerged from the over-optimism of the late 1990s as a mature industry.

The report looks at the implications for satellite service providers both within the region and worldwide, detailing the extent and structure of this sub-sector in all 21 countries.

The report is comprehensive. It covers all forms of commercial satellite communications in the region including a still significant ISP point-to-point market, trunk telephony, VSATs, military and broadband access.

It identifies all of the key players, detailed assessments of the structure and extend of broadcasting in each country, including national, regional and local TV, regulatory position, DVB-T developments, backgrounds on telecommunications and cable, VSATs and broadband access.

We also consider the likely impact of the substantial changes in the international relations climate as it turns from interdependency models to RealPolitik.

The report shows that the satellite industry is faced with major new paradigms and needs to develop new business models in broadcasting. It is master of its own destiny, though. The models involve vertical integration by satcoms operators and service providers into terrestrial broadcast platforms.

This is a substantial study, at 149,000 words, 221 tightly-packed pages and 114 tables and charts, providing both a qualitative and quantitative approach to the market and strategic management. As usual, our work is thought provoking and hard-hitting.

It is targeted at all companies involved in satellite communications - its cope extends well outside of an analysis of the opportunities in the region, showing how the industry is developing and the major strategic issues facing it. Click here for sample pages (PDF Format)

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