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Home  > Communications  >  Satellite  >  Services

Satellite operators facing new changes in the TV markets


Published Date: July 2003
Published By: IDATE
Page Count: 262
Order Code: R221-127
 
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Thanks to its technical features, satellite was able to swiftly become a prominent platform for broadcasting televised programmes into viewers’ homes. Broadcasting TV programmes and associated services, such as enhanced TV and interactive services, remain the core of satellite operators’ business on the consumer market. This study will pinpoint recent developments and the driving trends on television markets, both in terms of satellite’s prominence on national TV and video markets, and of the strategies deployed by the channels and pay-TV packages being broadcast via satellite, and will analyse the repercussions for the satellite industry itself. Satellite operators’ provision of capacity for TV broadcasting will be examined for all of the world’s regions (Europe, Asia and North America), but will focus on the Direct to the Home (DTH) segment, thus excluding the business TV market, the special events broadcasting and cable network head end feed markets.

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