| In February 2002, Key Note commissioned a survey from NOP asking 932 people nationwide about their preferred savings vehicle, their attitudes towards different investment types, their attitudes towards different distribution channels and their views on speed of access to their savings and on saving in the long run.
The results showed that people still rely on their branch of bank or building society, and that they like to deal with an adviser face-to-face. They still like the concept of the building society. They are not interested in the more complex financial products, nor in the newer distribution channels, unless they are wealthy or young.
Key Note analyses the demographic characteristics of the population, showing that most people do not save very much. Contributions to pensions and life insurance are more than adequate, but it is clear that, for the population as a whole, saving is a very low priority. Only the top 10% appear to save a significant amount. There are significant differences according to age, region and socio-economic group. This report covers the industry, focusing primarily on the UK market.
|
0 items
