Selling Wide Format: Industry Research Report

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Selling Wide Format

Published Date: April 2008

Published By: InfoTrends/CAP Ventures

Page Count: 16

Order Code: R290-457

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The 2008 wide format printing market is estimated to be valued at more than $10.2 billion in the United States. One of the key dynamics of this market is its highly fragmented nature, as it is made up of a wide variety of print service provider types. This document provides a checklist for preparing or examining a wide format sales strategy and discusses some of the best practices employed by wide format print service providers on a worldwide basis as well as in some local U.S. markets.

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