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Home > Consumer Products > Consumer Products & Retail > Entertainment
In-Sights: Online Music in Asia/Pacific: Potential Unleashed
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| Published Date:
December 2006
Published By:
In-Stat
Page Count:
18
Order Code:
R97-2661
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While the online music industry is showing early signs of success in the US and Europe market, the service market in the Asia/Pacific region is set to grow by the injection of consumer interest, technology, and service by all the value-chain participants involved, with the major music label companies and the online music stores taking the lead.
Although piracy issues have not entirely disappeared in the region, consumers are starting to show heightened awareness and interest in legitimate online music services in markets such as Japan and South Korea. While sites are building larger music catalogues and trying to market their services with lowered prices to the consumers, it has been proven that understanding the user dynamics in each differentiated regional market is the key to success.
In-Stat’s "Online Content Survey 2006" reveals the in-depth user trends towards online music service adoption. Quantitative-based analysis of the survey results provides insight into usage levels, spending patterns, and restraining factors of the current and potential Asia/Pacific online music users. By integrating the survey analysis with market forecasts, In-Stat’s "Online Music in Asia/Pacific: Potential Unleashed", covers the market for online music in the Asia/Pacific region. The report introduces the overall online music market in Asia/Pacific as well as identifies the influencing market drivers and constraints.
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