| For more than 10 years, financial institutions and software providers have been working on banking customer relationship management (CRM) solutions. However, these solutions focus primarily on delivering sales, service, and marketing customer management for retail customers. This TowerGroup Research Note looks at the unique business requirements, industry issues, and technology initiatives driving investment in small business CRM. This Note also highlights technology providers that provide a strong small business CRM foundation and profiles two banks with robust small business CRM applications.
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